The PCN’s Buyers Club has a straightforward proposition to it.
You join, as a business, thePCN and spend £40 per month.
For this you get the chance to build connections, share referrals and collaborate.
Let’s say at the end of 12 months this has produced six new clients/customers.
That’s an acquisition cost of £80 per client/customer. That must be great value for any professional.
However, you also join, as part of the package, so for no extra cost, the Buyers Club. It comes with the membership.
How much money do you spend through your business each year on: fuel, insurance, travel, entertaining, IT, events, subscriptions, office costs, telecoms and more?
Let’s say it is £50,000, just as an example.
Do you think this is reducible? Research shows that through better purchasing power, a typical business is able to save between 10 % and 20%. However, that requires resource, as there is legwork involved to shop around.
For many SMEs this is tough, as they don’t have the time or the knowhow.
This is why all across the US and in most European countries buyers clubs abound.
But in the UK, there are few.
We believe that professionals have vast common ground, but often act disparately, almost as if they were in competition. Rarely is this the case, and even where it may apply, it doesn’t preclude SMEs grouping together to leverage cost savings.
Yet again, though, finding firms that have the same requirements, putting them together, joining up the dots is time consuming.
The added value aspect of the Buyers Club within thePCN, should not be overlooked. In the right cases this should help a typical member save more than £40 per month.
In other words, this “added” benefit pays for the cost, and if you were to get six new clients from your membership has put the client acquisition below zero!
You pay £40 per month to get multiple benefits, we are simply providing the mechanisms for all this to work, it is a basic proposition, we are stronger together, in many ways, than operating in isolation.